The Target Market for Subway:
Subway considered middle-class young people, both male and female, 16 and 32 years old. Subway targets mainly young people because Subway knows that young people love to eat fast foods like burgers, pizza, sandwiches, noodles, and fries. It also wants to expand its restaurant chain in both rural and urban areas because Subway regularly adds new items to its menu, and new things attract people.
Does Subway Target Specific Age Groups of People for its Market?
Subway follows a proper marketing strategy, and according to that, they mainly focus on youngsters because they do not want to wait to eat something. They love fast service and fast foods, which they can get easily, quickly, and at affordable prices. The sandwiches are popular among all age groups, which has been beneficial for Subway’s business for many years.
If we look at the current scenario of Subway, it has started targeting children and families by offering some healthy snacks and sandwiches they love to take as lunch in their school lunch box, which is an achievement by Subway.
Subway believes that by establishing Subway franchises on college campuses, they will be able to target universities, colleges, and institutes for marketing.
Where are Most Of The Subway Target Markets Located?
52% of Subway’s restaurants’ locality are in the United States, from where they earn their total revenue of $10.2 billion, which is increasing with time because Subway is always looking to open new locations. In the USA, Subway covers rural and urban areas as these locations come under the principal target market of Subway.
If we look at the presence of Subway outside the USA, it is currently operating its services in more than seventy-five countries, which means around 48% of Subway locations are outside of the USA.
Subway’s Salary Band:
The subway salary bracket’s target is all groups of people, and a middle-class person can earn around $50,000 to $74,900 per year. Subway’s focus is to attract people from everywhere. It doesn’t matter where they live, how much they earn, or whether they pay high or low tax. They can come to Subway and enjoy yummy fast food there according to their budget.
To help customers, Subway offers discount coupons, cashback offers, and loyalty programs. If you are a regular at Subway, you can avail of discounts and earn cash back when you pay at Subway.
Does the Subway Market Target a Particular Gender?
Subway does not have any specific policy regarding this. They will focus on any particular gender, and at Subway, both males and females come to its restaurants and enjoy its delicious sandwiches and other items.
According to some resources, men eat more fast food than women, so you can suppose that male customers visit Subway. It may be because they are outside of their homes. They do not have enough skills to cook food if we compare them to women.
They can both go together and enjoy sandwiches, salads, cookies, and many more dishes that they can enjoy at Subway.
Important facts to keep in mind when you are ordering at Subway:
If you want to eat at Subway, it could save you time. It will be healthier for you. Subway accepts orders from its customers quickly and prepares your order within a few minutes, so the customers do not have to wait a long time. Subway cares about the health of its customers as it offers healthier protein options, healthy salads, bread options, and a variety of fresh-chopped vegetable toppings. Subway offers decent services at an affordable price, which attracts customers to Subway, and they can also get discount coupons from Subway if they want to save some extra money at Subway.
How does Subway maintain its target market?
Subway always tries to add some new items to its menu, which helps them connect with the customers. Subway has many options available for customers to select from on its menu, and they can get their orders quickly at Subway. The catering Subway offers on its menu is unique as it provides a footlong sub, lighter snack foods, salads, and yummy sauces to cater to people at various times.
*You can download the Subway app to avail its latest offers, discount coupons, and special promotions at your local Subway restaurant.
Conclusion
Subway primarily targets young people aged 16 to 32 because they understand that young people consume fast food. The Subway spotlights middle-class people. Subway has included many items in its menu according to its budget. However, Subway has not limited itself to definite demographics. It targets students, high-society people, and everyone. It cares about the health of its customers and offers many healthier protein options on its menu.
